With the increasing Hollywood popularity of celebrities swapping their shaven look for beards celebrities such a Brad Pitt, Johnny Deep, Ryan Gosling and many others. It is no surprise that men in western culture are being drawn in to grow beards thinking they are sexy and will have the women lining up to meet them.
In fact even the demand for male models with beards or at least the stubble 5 o clock has increased. However the question remains…
Do women like beards?
According to a Study done in New Zealand and Canada, The answer is no. The study consisted of showing 200 women pictures of men with different facial structures from New Zealand and Samoa, then asked to rate their attractiveness.
The women showed a clear preference for men with the clean shaven look rather than their bearded counterparts. The women agreed that the beards made the men seem older and more aggressive, apparently an unattractive trait?
Although amongst the women showed the photos, the older women ranked the bearded men higher than the younger women. Even though they themselves also preferred the clean shaven look. A reason perhaps being that as women get older, the sign of age and maturity becomes more important so that she doesn’t look like a cougar or that you are a boy toy.
Outside of the study that I’ve been told by female friends is that beards makes kissing more difficult due to the irritation of rubbing their face against the hairs. This can cause “beard burn”.
An interesting turn on this study is that the same pictures were shown to other men to get their opinions. The men preferred the mature look of the bearded images claiming that it gave a more mature, authoritative look. One theory of the researchers for women hating the beards but men liking them is because the “evolution of the beard” was meant to show age, maturity and aggression to ward off other males rather than to attract females. Similar to the way a lion manes is to make them bigger and scarier toward of predators or other male lions.
Though this study does not imply that every woman on the globe prefers clean shaven or that some men can’t pull it, but rather that the majority of women do prefer the clean shaven look. However at the end of the day if you’re a guy, it is you choice and whichever you prefer and feel confident with, that’s the look you should go with.